Richard Hoy is a contemporary menswear designer based in Johannesburg. Richard focuses on wearable luxury pieces.
Richard began his label after deciding to expand his love for creating, “After graduating from fashion design I worked in retail as a visual merchandiser. I started making men’s custom underwear part time because I was passionate about underwear. I later thought to start to make items that weren’t just for the bedroom but to explore another side of myself that people can actually see and appreciate”.
Richard Hoy is a brand that specializes in “premium tailored casual wear with a sporty mismatched aesthetic”. The label is influenced by a number of definitive forces.
We use a lot of references from pop culture, past decades mixed with underground British charm and utilitarian details.
I’m inspired by diverse cultures, nationalities, art, movies.. people in general.
When discussing the future of the brand, Richard expresses his want to create jobs and to inspire people, “The future is uncertain but bright. I would love to eventually have my own store in a few locations housing cool underground designers from around the world”. Keep an eye on this young talent, Richard Hoy is making waves.
Photographer: Half & Halve
Clothing: Richard Hoy
Stylist: Nicola Kruger
Model: Cameron Ransby